Blog
Pricing work from what your own projects actually cost, instead of from optimism and last year's rates.
Design the boundary of each stage before work starts. Define its output, included review, dependencies, and trigger for reopening the fee.
Separate the refused submission from the new response. Map each refusal reason to tasks, hours, costs and supporting evidence before you issue a priced change.
Set timesheet timing from the decision the data must support. Use this freshness policy to keep staffing, margin, billing, and estimates current.
Price discovery as a defined engagement. Cost each output, name the unknowns it will test, and charge only for the risk that remains.
Three piles: what you price firm, what you price with a stated allowance, and what you refuse to price until the client answers. And how to write each into the quote.
The 15% uplift on your proposal has no derivation, so it cannot be defended or released. Price the risks you logged instead, and let the percentage fall out.
Quotes go over budget because they were priced from memory. The fix is a diagnostic: ten finished jobs, quoted against actual, and the pattern that survives all ten.
Practices bill by RIBA stage and record time against nothing smaller than the job. Here is how to book hours per stage so the next fee is priced from evidence.
A revision round becomes billable the moment it stops matching the proposal. Define a round properly, then price the extra ones from what delivering one costs.
Learn how top creative agencies structure their projects for maximum profitability without sacrificing quality. We break down margin targets, scoping strategies, and the metrics that actually matter.